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Ineke Kooistra, co-founder of ELiN Partners executive search
Preview · June 2026

Ineke Kooistra.

Founder and CEO of InterManage and co-founder of ELiN Partners.

Reflections on Bright Leadership
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At ELiN Partners, we believe strong leadership begins with clarity. Clarity about who you are, what you stand for, and how you move your organisation forward. In our series Reflections on Bright Leadership, we invite leaders to reflect on the choices, insights and qualities that shape their leadership.

For this edition, we spoke with Ineke Kooistra, founder of InterManage and co-founder of ELiN Partners. Her reflections highlight a leadership style rooted in clarity, energy and movement.

What is the essence of leadership talent for you, and how do you recognise it immediately?

For me, leadership talent is the ability to create movement. Not by having the loudest voice in the room, but by bringing clarity, energy and direction when things are complex. I recognise it almost immediately in how someone enters a conversation. Do they make things clearer or more complicated? Do people around them feel bigger or smaller? Do they take ownership, or do they wait?

Real leadership talent has a certain calmness. It listens well, sees the bigger picture, but is also able to act. And very often, you see it in small moments: someone who asks the right question, takes responsibility without being asked, or helps a team move forward when everyone else is stuck.

Which leadership challenge should leaders truly prepare for in the coming years?

The biggest challenge will be leading through constant acceleration. AI, technology, labour market pressure, new generations, economic uncertainty, changing business models, everything moves at the same time. Leaders need to prepare for a world where the old planning rhythm no longer works.

The challenge is not only strategic. It is deeply human. How do you keep people aligned, energetic and relevant when the work itself is changing? How do you create trust while also raising the bar? How do you simplify instead of adding more noise? The leaders of the coming years need to be both very human and very sharp.

What should leaders stop doing because it no longer works in this time?

Leaders should stop pretending they have all the answers. That model is finished. The world changes too fast, and people see through it immediately. What also no longer works is leadership through control, endless meetings, vague strategy decks and beautiful words without execution. People do not need more complexity. They need direction, rhythm, honesty and decisions.

I also think leaders should stop protecting underperformance for too long. Being kind is important, but avoiding clarity is not kindness. It creates confusion, frustration and mediocrity. The bar has to be clear.

Being kind is important, but avoiding clarity is not kindness.

Which leadership decision made you or your team visibly stronger?

A decision that made teams stronger was always the same in different forms: choosing clarity over comfort. Sometimes that meant simplifying the organisation. Sometimes it meant changing people in key roles. Sometimes it meant saying out loud what everyone already felt but nobody wanted to name.

Those moments are never easy, but they create oxygen. Teams become stronger when they know where they stand, what matters, who decides, and what good looks like. I have learned that people can handle a lot, as long as the direction is honest and clear.

Which trait or leadership style in other leaders genuinely gives you energy?

I get energy from leaders who are awake. By that I mean leaders who are curious, fast, positive, honest and willing to look ahead. People who do not hide behind the past or behind excuses. Leaders who combine ambition with humanity.

I love working with people who see possibilities quickly and then start moving. Not reckless, but with courage. Leaders who bring lightness into complexity. Who are serious about performance, but do not make everything heavy. That gives me energy.

Which way of leading costs you energy, and why?

Leadership that is slow, political or unclear costs me energy. Especially when people keep talking around the real issue. Or when leaders protect their own position more than the future of the company. I find it difficult when there is too much ego, too little ownership, or when decisions are postponed until the problem has become much bigger.

What also costs energy is negative leadership. People who mainly explain why something cannot be done. Of course, risks matter. But leadership should create movement, not blockage.

Which leadership quality is structurally underestimated?

Simplicity. A lot of people confuse leadership with adding more: more strategy, more meetings, more layers, more dashboards, more words. But the best leaders simplify. They make the direction understandable. They reduce noise. They choose what really matters. They help people focus. Simplicity is not superficial. It is often the result of very sharp thinking.

In complex companies, simplicity is power.

Which insight about people do you wish you had understood ten years earlier?

That not every good person fits every season of a company. Someone can be loyal, talented and valuable, but still not be the right person for the next phase. I used to think more often: if someone is good, they should be able to grow with everything. But companies change. The season changes. What is needed changes.

That insight makes you more honest and also more humane. Because then it is not about blaming people. It is about understanding fit, timing, energy and context. A company can outgrow people. People can also outgrow a company. Both are normal.

Finally, how do you view the future of leadership?

I believe the future of leadership will be brighter, sharper and more human, but only for leaders who are willing to evolve. AI will change work deeply. Many processes will become faster, smarter and more data-driven. But that does not make leadership less important. It makes real leadership more important. Because when technology accelerates everything, people need more clarity, not less. More trust, not less. More direction, not less.

The future leader is not the person who controls everything. It is the person who creates the conditions for people and technology to work better together. For me, future leadership is about energy, clarity and courage. Seeing what is coming, simplifying what is complex, and helping people move forward with confidence.

When technology accelerates everything, people need more clarity, not less.

At ELiN Partners, we continue to explore Bright Leadership with leaders who shape the future of their sectors. The next conversation in this series will be published shortly.

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