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Library · Elbrich Insights

Elbrich Kooistra.

Open letters, essays and columns from the CHRO chair on culture, teams, onboarding and what really makes leaders effective.

12 articles View on LinkedIn ↗
November 2025 LinkedIn Pulse EN

A Love Letter from HR.

From the CHRO chair to the CEO. An open letter on the unsaid things between the two seats at the top.

February 2026 CHRO Magazine NL

Consistentie is het echte leiderschapsvak.

Op de HR Podcast met Toine Al en Ineke. Niet wat een leider zegt, maar wat een leider doet, dag in dag uit.

2024 LinkedIn Pulse EN

Onboarding for scale.

Why the first ninety days of a new senior leader rarely receive the attention they need. And how to design that better.

2023 HR Praktijk NL

HR en de digitale transformatie.

Het is lastiger om langzamer te gaan dan om te versnellen. Neurowetenschap, cultuur, en de menselijke kant van technologie.

2024 CHRO Magazine NL

De grote omwenteling bij YoungCapital.

Lessen uit de hypergroei-fase. Hoe je een organisatiecultuur vasthoudt terwijl het bedrijf in alle dimensies tegelijk verandert.

2024 HR Tech Europe · Talk EN

Optimise the Onboarding of your senior hires.

Talk delivered at HR Tech Europe. The architecture of an onboarding that lets a senior leader actually land.

Ongoing CHRO Community NL

CHRO Community events.

Recurring kennis- en netwerk-events Elbrich organises and chairs for senior HR-leaders across the Netherlands.

2024 Inclusive Talent Collective EN

Building the Inclusive Talent Collective.

On the launching of the Inclusive Talent Collective in Milton Keynes. Why inclusion is a senior-leadership accountability, not an HR project.

Ongoing LinkedIn NL · EN

Positive Psychology & Growth Mindset.

Posts and short pieces on how leaders shape the conditions for growth. Inclusive culture as a precondition, not a nice-to-have.

Ongoing People & Business Boutique EN

People & Business Boutique.

Elbrich's own HR-advisory practice. Writing and reflections on the work she does alongside ELiN.

Recurring CHRO & HR Praktijk NL

The human touch is the biggest missing link in HR.

A theme Elbrich returns to often: how the rush to digitise HR keeps missing the part that actually matters.

Ongoing LinkedIn NL · EN

Recent posts and short-form reflections.

Shorter pieces, comments and conversation starters published directly to LinkedIn. The most current view of what Elbrich is thinking about.